5 SEO trends you need to know in 2022
1- Voice search will affect search queries
The innovative technologies such as Google Assistant, Apple's Siri and Amazon's Alexa, voice search technology has come a long way. With the advancement of technology, it has become more and more popular. In fact, by 2022, the proportion of households with smart speakers is expected to be 55%. To optimize voice search, please consider your keywords. Identify the longer phrases people use in daily conversations. Voice search tends to do better with longer, more natural-sounding phrases. When people type, they tend to abbreviate. For example, someone might voice search for "What are the new fashion trends in 2022?" but type in the words "New fashion trends in 2022."
2- Mobile friendliness will affect search rankings
To ensure that your page is easy to use, you must make sure that Google can crawl your URL, so make sure that there are no appropriate "prohibited instructions." Also, please note that Googlebot will not load content that requires user interaction (such as clicking or swiping). You must ensure that Google can see this so-called lazy loading content. Finally, make sure to use the same meta robots tags on desktop and mobile sites. Refer yourself to the Mobile First Indexing for the best practices
3- Content That Fulfills Google's "Expertise, Authority, Trust" Principle Will Rank Higher
Google reiterates that content quality is critical to ranking success. But what does it means to Google? Please refer to EAT principles: expertise, authority and trustworthiness. These factors help determine whether a web page contains useful, high-quality content. This principle is especially important in business areas that fall under the wealth, healthcare and finance label.
4 -Include Video to have an effective SEO Strategy
Online video seems to have the wind in its sails. YouTube has over 1 billion users. If you are not creating video content, it’s time to start now. Not sure? Here's something for you: Cisco is projecting that video consumption is expected to exceed all other content forms.
But how to optimize video content? Make sure to optimize your video channel name and description. The description should not only be filled with keywords, but also provide a user-friendly channel introduction. Keywords are essential. If you want to optimize for YouTube, you can take inspiration from the platform’s auto-completion feature. Start typing the subject of the video, and then look at the content that pops up in the search field, which is essentially a list of suggested keywords that can tell you exactly what the users are searching on YouTube.
5- Image optimization will play a more important role in search
Visual image search has undergone tremendous development. In the past, people could only look at images. In the future, people will be able to use images to find and buy products, obtain more information, etc. It's important to properly labeling and optimizing images.
Use High-quality and relevant images
Customize the filename with a relevant name to what's in the web page
Document Alt tags
Add Images to your site map
Geolocalize your images (https://www.geoimgr.com/)