The Reasons Why You Need An Email Autoresponder As An Affiliate Marketer.
Email autoresponders are the the fuel of email marketing.
They are always hiding behind the scenes, working 24/7 to help your business to run on autopilot.
They welcome new users, tell readers about your new blog posts, and continuously reach out to your audience with valuable content and relevant offers.
But what are email autoresponders?
Any type of automated emails that you write once, schedule, and send automatically.
For affiliate marketers, email autoresponders are very powerful.
When they are used correctly (no SPAM), they can help build trust in your brand and keep people coming back to your different affiliate offers. Remember that 98% of people won't buy the first time they see an offer. Your email autoresponders will help your business to push the message and increase your sales in time.
Email autoresponders come in all shapes and sizes, but they all have one thing in common: they send automatically when triggered by a user action.
These actions include joining an email list, downloading a lead magnet, buying a product, and many other things.
You create the content for your email autoresponders in advance, and you schedule your content to send at the appropriate time with the help of an email service provider. I personally use Aweber, because the email deliverability is very high.
Here are some type of emails included in your email autoresponder:
1. Welcome Emails
When you sign up for a newsletter, buy a product, or sign up for a service, you’ll typically see a welcome email land in your inbox soon after. Nowadays, when you buy in a store, they will ask for your email address.
These emails are simply a way to welcome new users to a brand. They contain other ways to interact with the brand (social media, blog posts etc.), while some offer discounts or downloads.
2. Email Sequence
An email sequence is simply a series of emails sent over a period of time that teaches or promotes a specific topic. By example, if you are promoting a Keto diet, you could send one or two Keto recipes per week to your email subscribers.
Emails sequences are a great way to show off your knowledge to prospects who are interested in what you offer but aren’t ready to buy yet.
3. Upsell emails
These emails normally land in your inbox after you’ve purchased a product. It's a good opportunity for you to promote something else that could help your customer even more to resolve the problem they have.
These emails are designed to lure them back to buy more. These email autoresponders provide a simple way to encourage customers to return to your offers.
Why do you need an email autoresponder as an affiliate marketer?
Some people say email autoresponders are a lazy approach to email marketing.
But not lazy in a bad way, they’re lazy in a nice way! Once set up, they work for you, sending automatically and saving you time so you don’t have to write and send emails manually. Again, your email autoresponder is working for you 24/7 on autopilot.
Most businesses have an email list. You might even have a welcome email set up already. This is a great start! You’ve already got one email autoresponder in place that’s promoting your offers to your subscribers.
But why stop at one? There are plenty more types of autoresponders you could set up to automate different aspects of your business.
Here are just some tips on how you could use an email autoresponders to deliver value to your subscribers:
Give your potential customers an overview of what you have to offer.
Deliver valuable content to your subscribers.
Help them stay in touch with your brand.
Remind them that you still exist.
Send relevant and personalized offers (use tags to be able to split you subscribers into different categories)
Most importantly, email autoresponders enable you to build trust with your audience over time.
Your email list belongs to you. It's an asset for your business. If you were to lose your account on any platform like Facebook, Instagram, TikTok, or Youtube... How would you reach your audience in the future? Your email list, is one of your greatest asset... make backups, download it and keep it safe. It's the bread and butter of your online business.
With email autoresponders, you have the golden opportunity to build a long-term relationship with your subscribers from the moment they join your list.
Automate your marketing with email autoresponders
Relatively for small effort, email autoresponders will help you deliver valuable content to your subscribers, raise your brand awareness, and send relevant offers to people who want to know more about your offers... To know more about you.
If you don’t already have an email autoresponder in place already, start with a simple welcome email and build from that. Over time, review and update your emails, but also experiment with content and timing. In what time zone are they? What landing pages or opt-in form did they use to subscribe to your email list (their interests).
Lastly, don’t forget to focus on your subscribers! When you deliver valuable content that they look forward to seeing in their inbox, it will help establish in your brand.
Conclusion
Matt Bacak, understood the power of email marketing and made 7-figure using email autoresponder. If you want some good advice and hundreds of great examples, I would suggest to buy Matt Bacak's Secret Email System. For less than $6, you will receive a ton of great information (email swipes, email titles example that convert, videos, etc) on how to write your emails for a maximum impact and a ton of leads generation.
For affiliate marketers, an email autoresponder tool is a must. It saves you time and help you run your business on autopilot. It will help you keep your audience in a safe place. Remember that your email list subscribers belongs to you...You followers on the social media networks don't.
Again, I use Aweber because of its great email deliverability. Be careful of that aspect. If you chose an email autoresponder company that constantly end up in the SPAM folder, you will lose time and money.