What are Solo Ads and How Do They Work?
If you are fairly new to affiliate marketing, you probably don't have a big audience yet. Right?
So, you are probably promoting your things on social media networks to gain popularity and build your own email list. Right?
With a solo ad, you pay someone in your niche who has a big list to email their list about your offer. You kind of rent his email list to promote your stuff.
The best solo ads target the right people. It is important to make sure your marketing business opportunity is compatible with the traffic provider's list before promoting it. You definitely don’t want to promote a weight loss niche/category product to people interested in Internet Marketing.
One of the best place Solo Ads vendors I know is UDIMI
Udimi offers a wide variety of solo ads sellers in a very large number of niches to help you bring traffic to your website.
For best practices, you will have to create:
-A Capture Page to collect leads
-Bridge page to introduce yourself
-Then redirect to your offer
Also, having an email follow-up series will help you to increase your sales.
How Does it Work?
When you decide to use solo ads to promote your stuff in order to give a boost to your sales or simply to add more people to your own email list, it's time to prepare yourself to welcome those new potential customers.
For best practices, you will have to create:
-A Capture Page to collect leads
-Bridge page to introduce yourself
-Then redirect to your offer
Also, having an email follow-up series will help you to increase your sales.
My example comes from Udimi, because it's the one I know best and I trust them a lot more than any other ones out there.
Establish your solo ads budget
Go to Udimi or any Solo Ads sellers
Setup the number of clicks you want to receive and the cost per click you are ready to pay based on your budget (number of clicks X the cost per click will be your total price to pay to the seller) 100 clicks at $0.65 will cost you $65
Search for a solo ads seller that is compatible with your specific niche and number 2 and 3 above. Some solo ads sellers will have a minimum number of clicks that they are ready to sell.
Study each seller's stats very well. In the picture below, you can see the positive rating versus the negative one. The 80% is the % of time customers reported that they made sales. The 18% is the percentage of repeat buyers for that solo ads seller. The 2 hours represent the time it takes for this seller to accept new orders.
The next step is to establish the number of clicks you want.
Slide the cursor to the number of clicks you want to get.
Checkmark the desired options:
Prime filter: Activate the prime filter to increase the quality of the clicks
Only top tier: You will receive traffic only from the USA, Canada, Australia, UK, New Zealand, and Singapore
Only Mobile: You will receive visitors only on mobile
No Mobile: You will visitors using only desktop computers.
Enter your link / Destination
Proceed to payment
If you are new to solo ads. Here are some recommendations for you
Starting with a smaller campaign (100–200 clicks).
Test different approaches, landing pages, and see which one works best
Gradually scale up once you have a proven strategy in place.
Remi Cote is a blogger specializing in the world of affiliate marketing and how to make money online as well as 30 years of experience in the IT industry.
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